You can create an idea for a marketing communication. The content type for the idea is specified when the idea is created, however, the content type of an idea can be changed. Once an idea is created it is submitted for an approval or rejection. When an idea is approved a content asset for the idea is automatically created. When an idea is rejected it simply remains in the Idea Catalog until it is deleted or archived.
Ideas can be created by:
- Using the Create New drop down menu
- From within an initiative
- From a crowd source form
- From a Gallery Collection Group Page