Maximizing your SEO efforts is very important to Kapost, so we have a feature designed to help you do this. By enabling SEO analysis, you can enter the target terms and keywords that you want your site to use as much as possible. These Targeted Keywords are terms you want to be associated with your company. By putting these words in your content, you are making it so that your content is more likely to be picked up in Google searches for that word, thus associating it with your company.
To give you some background, optimizing your content for search consists of many components. These components are:
- Identifying keywords that you want your content to target
- Making sure these keywords improve your site's PageRank for those keywords
- Ensuring that the content you write has these keywords
- Ensuring that the content you write follows SEO best practices such as including links, meta-description, and correct length
Kapost's SEO feature will accomplish all of these and does it in a simple way. You can customize your SEO feature so that it tracks the keywords most important to you in each piece of HTML content you publish. While the SEO section is surfaced in Kapost in HTML content in Studio, it will not surface in Studio content like PDFs that publish to Drupal.
A couple notes before moving forward:
- You MUST be connected to a CMS in order for this feature to work. If you aren't connected to a live site, SEO won't know what to analyze.
- This feature only works for Drupal 7, Expression Engine or Wordpress blog posts, as these are what the plugins we use work with.
Setting up SEO in Kapost:
To set up SEO in Kapost, go to the SEO tab in your Settings menu on the left Navigation bar:
Once you're on the SEO page, you will set up the plugins that you wish to use for each of your sites.
Currently, Kapost allows you to use:
Yoast (Wordpress) -- custom fields
All in One SEO (Wordpress) -- custom fields
Genesis Theme SEO (Wordpress)
SEO Ultimate (Wordpress)
NSM Better Meta (Expression Engine)
LG Better Meta (Expression Engine)
Metatag (Drupal 7)
Next you need to tell Kapost which keywords you wish to target. To begin this setup, make sure the "Enable SEO content analysis" check box is checked:
Now, you can enter different Targeted Keywords for each destination. To add a word, type it into the textbox and hit "Add Keyword" (Item 1 in graphic below), and it will appear on the list. When you are done adding all your target keywords, press "Refresh Keyword Analysis" (Item 2). This analysis will provide you with rankings on Popularity (Item 3) and Competition (Item 4).
Popularity is how often this keyword is searched for online. Competition is how many sites are competing to rank for a keyword. Here you see that our Target Keyword 'Tarantino' has a popularity ranking of 6/100 and a competition ranking of 71/100:
After setting up all your Targeted Keywords for each destination, you should also set up your alert settings. There are two check boxes. We recommend having both enabled to optimize your SEO:
If you have any questions about this feature or SEO analysis in general, don't hesitate to email your Customer Success Manager or us at firstname.lastname@example.org.