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Top Seven Custom Reports

Custom Reports allow you to slice and dice your data in any way you choose – and offer valuable insight into how your content is performing. As the name implies, the reports are completely customizable to reflect the key performance indicators and success metrics that are most important to your organization.

 

While the number of possible configurations is endless, here are seven of the most common ways Kapost customers pull Custom Reports to evaluate and measure their marketing operation.

 

  1. Social Media Engagement by Author

  2. Social Media Engagement by Initiative

  3. Production by Author

  4. Production by Category

  5. Top Content by Author

  6. Top Content for the Month

  7. Top Content by Type

Social Media Engagement by Author

Grab an overview of how many social media shares, mentions and engagement each author’s content garnered over a particular time period (or over time).

 

Useful for: This report helps you understand which of your contributors are creating content that gets the most engagement and resonates with readers on social media. Common use cases include sharing this information with a broader team to help create friendly competition and recognition, or rewarding contributors for pieces with high engagement.


Social Media Engagement by Initiative

Get a high-level view of how a particular initiative performed across social channels. Select the ‘initiative’ from the first drop-down under Content Metadata and the initiative name from ‘Select an initiative’ in the third drop-down.

 

Useful for: This report helps you see which assets in a initiative were the most popular on social media, potentially reaching a broader audience and driving more page views. Common use cases include evaluating the success of the initiative and how it resonated with the audience.




Production by Author

Quickly see how many pieces of content your contributors (or authors) have produced over a specified time period. Choose the time frame under ‘Date’ and then summarize by ‘Count’. Clicking directly on the author’s name will let you dive into their individual content assets.

 

Useful for: This report is helpful when evaluating and rewarding the most productive contributors on your team.


 

Production by Category

Grab an overview of how many pieces of content you’ve created for each initiative in a given time period, to ensure you’re meeting production goals. Choose ‘Category’ in the Summarize Data field, then select which metrics you’d like to appear in the report.

 

Useful for: Evaluating the volume and efficacy of content you’re producing by topic or category. Also helps to understand how well your team is capitalizing on content amplification opportunities.

   Top Content by Author
 

See which content pieces performed the best, broken down by author. Select which author’s work you’d like to view by choosing their name under Content Metadata and enter your success metrics under Metrics.

 

Useful for: Use this report to determine which blog posts, white papers, or other assets performed above the rest. Teams can also use this report to capitalize on high performing content and authors.


Top Content for the Month

Pull a quick report to show which pieces of content got the highest number of page views, downloads, or whatever metric matters to you for the month. Clicking ‘Save’ in the top right corner will allow you to save this configuration to revisit monthly.

 

Useful for: An ongoing evaluation of content winners -- including content  “on the rise” and “on the decline”.


 

Top Content by Type

Filter content by type (blog post, video, white paper, etc.) and see which ones get the most engagement or are the highest performers.

 

Useful for: This report helps you understand which content types are your best performers and resonate most with your target audience.

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