Create a Custom Report

Kapost's canned analytics reports such as Engagement and Performance answer a variety of questions about your content's performance.  But you may still find yourself asking questions our canned reports simply can't answer.  Kapost's Custom Reports solves this by giving you complete flexibility over your analytics data.  You can filter for specific pieces of content, slice, dice, and summarize the data by any variable in your instance, and build a completely customized view of your data that can answer just about any question you might have about your content's performance.

Please note, Custom Reports do not support Initiative reporting.

To get started, navigate to the Custom Reports page under the Analytics menu.

This is what the Custom Reports page looks like:



On this page, you can start building your report.  As you can see, at the top of the page are boxes containing parameters you can use for your report, and the report itself is at the bottom.  The report will update itself as you update its parameters.  As a note, unlike other analytics reports, in custom reports you can look at pieces that are in-production.

The first box contains your filters.  Begin to construct your custom report by choosing what content you would like to appear in your report. You can filter by specific events, such as when content was published, or by a when a specific task deadline is due.



You can filter your report further by specifying what metadata you would like to see, such as specific content types, personas, buying stages, and content status, etc.


As you can see, in the top image, I have already applied the content type filters "Any file," "Blog Post," and "Documents," and am currently adding "Facebook Posts."  Next, I am adding a content status filter to choose the status of the pieces included in my report.



The second box is where you specify what data you would like to see in your report.  This data is sorted by columns.  Choose your report's columns based on the information you would like to see, including author, personas and buying stages, Event Type details, and social stats.




The third box allows you to further break down your data - for example, you may wish to see all of your content published in the last quarter, but you only want to see the activity that has happened on it in the last week.  You will use the third box to specify the activity range of the data you chose in the columns box.  




You may have noticed the Summarize Metrics menu.  Summarizing allows you to group your metrics by meta data.  If you choose not to summarize your metrics, your report will look like this:


Whereas if you summarize the metrics by, for example, Content Type, your report will group your metrics (or summarize your metrics) by the selected content meta data (or in this case Content Type).  For instance, this custom report shows total numbers of social media shares, broken down by content type.



Once you've completed your custom report, you can save it by clicking the "Save" button located at the top center of the page.  It will appear in the Saved Reports area at the top of the page.


You can also download it by clicking the "CSV" button at the very top of the page.

We also offer Custom Reports on Eloqua Email stats.  For more info on this, click here.

For information on analytics on archived content, please read this article.


If you have any questions or feedback about Custom Reports, feel free to email us at




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