Kapost: The Kapost content operations platform offers four core applications for planning, creating, distributing, and analyzing your marketing content: Canvas, Studio, Gallery, and Insights. Together, these apps enable organizations with complex buying cycles to strategically plan and produce personalized content, streamline distribution across channels, and analyze content performance at scale.
Canvas: Canvas enables marketing managers and content teams to build a powerful content strategy in Kapost. Canvas unlocks visibility into an organization’s marketing activities so campaigns and content are planned with total awareness and engage customers at every step of their journey. Timeline and matrix charts in Canvas surface important details for planned initiatives, and the content within them, to centralize teams in a single view, ensure that resources are allocated appropriately, and deadlines are met.
Studio: Content operations teams collaborate on content and campaigns in Studio. Studio enables teams to manage marketing initiatives and create the content it takes to execute them, from eBooks to webinars and everything in between. Publish content directly from Studio to your chosen distribution channels and platforms with the click of a button. Studio is home to the calendar, along with the catalogs for ideas, tasks, content, and initiatives.
Insights: Insights enables teams to measure internal and external content performance to identify their top-performing content assets. Insights’ content, initiative, and adoption charts allow managers to identify (mis)alignment to business objectives, spot content gaps, analyze key platform usage, and understand where and how content is consumed.
Gallery: Gallery contains your completed, ready-to-leverage marketing content. It’s your company’s go-to space when they’re looking for content to send to prospects, customers, and other audiences. Organize content in your Gallery into collections that guide colleagues to find the right piece of content. Gallery content is analyzed in Kapost to measure engagement to provide a clear picture of internal content usage and external content consumption. Gallery also integrates with Salesforce to recommend relevant content within the CRM platform.
Instance: The name or URL address for your company’s Kapost platform. It’ll generally look like, “yourcompanyname.kapost.com.”
Content Type: The content types in your Kapost instance are the pieces of content that your teams will collaborate on and create in Studio, from videos to eBooks to sales decks. Certain content types will be configured with specific workflows, task assignees, and content owners so you can work with tried and true formulas that are automated when you create a new piece of content.
Initiatives: “Initiative” is the Kapost term for a broader campaign or program that requires content to execute, such as a product launch or nurture campaign. Initiatives are containers for all the content, and other assets, that support a thematic or strategic campaign.
Initiative Types and Templates: Initiative types categorize the different thematic or strategic campaigns executed by your content operation, such as a product launch or webinar. The initiative type defines its initiative-level workflow. Initiative templates are set up for your instance during implementation, and can be added later on as needed. When selected, they automatically add blank pieces of content (content shells) to an initiative that you know requires a certain formula of content to execute.
Taxonomy: The industry term for your content operation’s common language, reflected in your tagging system in Kapost (and perhaps across other tools your organization uses). Tagging lets you find, filter, and report on your content and initiatives.
Custom Fields: The fields for the values—your metadata—on your content and initiatives. You apply custom field values when you tag content and initiatives in Kapost.
Ideas: Members of your content operation submit ideas in Kapost to suggest a piece of content to be created. Ideas in the queue are reviewed and either rejected or approved. Approved ideas become new pieces of content in Kapost.
Calendar: The calendar in Studio is a dynamic editorial calendar that surfaces teams’ planned, in-progress, and completed content. The calendar populates with workflow task deadlines, keeping teams aware of progress and next steps as content is created. Mark a workflow task as complete from the calendar to keep work moving, or click directly to content from the calendar to make real-time adjustments to workflows.
Workflows: Workflows come hand-in-hand with initiatives and content in Studio. They outline the tasks that need to be completed, in what order, as the campaign or asset is executed. Workflows contain task details such as task description, task owner, and deadline. You can set up templatized workflows that always appear on specific content types, and you can manually update workflows as needed. When a task is marked as complete, Kapost alerts the next task owner in the workflow that their task is up next.
Smart Task: A workflow task that is marked a complete when a certain action is completed (versus simply checking a task’s checkbox).
Smart Deadline: A workflow task deadline that’s dependent on another workflow task. Smart deadlines auto-populate based on the other task that it’s anchored to.
Saved View: Saved views are personalized views in the calendar, content catalog, and initiative catalog that let you see the most relevant information to your work. Choose the columns and filters for your view and save it to go back to it quickly when you’re working in Kapost. Share your views with team members and managers to inform them of what you’re working on.
Activity Feed: The activity feed on content and initiatives lets your teams @ mention each other and communicate within Kapost.
Global Search: Many Kaposters use the platform’s global search functionality to find the content or initiative they’re looking for. Type in a keyword and global search will show you where it appears in ideas, content, and initiatives across Kapost.
Crowdsourcing: Crowdsourcing enables you to gather ideas for content from external audiences (people that don’t work in Kapost) via a digital form. Crowdsourced ideas are added to your instance’s ideas queue to await approval or rejection.
Archiving: When you archive content or initiatives in Kapost, you’re retiring them without deleting them entirely. Your archived material is kept in the archived folder in read-only mode so nothing can be updated, but you can unarchive things that you’d like to edit. Kapost continues to run analytics on archived content in your instance.