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July 24, 2019 Product Updates

You’re familiar with the saying, “Nie mój cyrk, nie moje malpy”—right? 

Translated from its Polish origin: “Not my circus, not my monkey.” 

The truth is, saying “not my problem” rarely applies to the jobs of marketing leaders, program managers, and content strategists. Quite the opposite: You’re the one orchestrating the many steps and team member tasks as your campaigns and content are executed.

To help you optimize your content operation’s processes and keep the monkeys at bay as your business scales, you can now take advantage of: 

 

Required tasks ensure optimized content workflows.

Visibility, standardization, and governance are major challenges when it comes to orchestrating content and campaign production at scale. Required tasks enable you to maintain content workflow standards and ensure teams meet key milestones.

Set up required tasks to ensure that critical tasks aren’t overlooked or changed as content is completed—and only content that’s fully approved gets published. These tasks’ names and descriptions can’t be edited in the workflow, and they can’t be dragged-and-dropped.

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Admins, set up your required tasks in your Content Type and Workflow Settings. 

Numeric and currency custom fields help you track budgets and numbers in Kapost. 

As a revenue generator, your marketing team may need to track things like spend in Kapost. Look no further than custom fields for numbers and currencies, which will help you standardize this input for reporting.

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Your numeric custom field values can consist of whole numbers, when you need to tag for something like estimated event attendees.

Currency values are currently available in 10 currencies: USD, GBP, EUR, CNY, JPY, CAD, AUD, INR, CHF, and HKD.

Leverage these tags for your next event content type in Kapost!

Natalie’s Kapost Pro Tip

We’ll share a Kapost Pro Tip—a handy platform how-to that you might not know about yet—in each product release summary article. This one is from Natalie Steinseifer, Senior Customer Success Manager at Kapost.

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Workflows with fully filled-out task deadlines and assignees are actually more powerful than you might realize when it comes to platform visibility. 

Workflows keep team leaders and content creators on the same page as a content asset is developed, tracking status alongside the content. When a workflow task is checked off, Kapost notifies the next task assignee in the workflow via email that their task is up next. 

Task deadlines in workflows unlock visibility into content status across Kapost. Deadlines populate your views in the editorial calendar so you can customize your saved views to keep tabs on your team’s projects and provide visibility to leadership and other stakeholders who don’t work in Kapost. This way, both internal teams and partners can see planned content and milestones across different business units, content types, target personas, and more. 

Consider creating a required task for “Set Task Deadlines and Assignees” in your content workflows to make them as robust as possible. 




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