We are using a naming convention for our "templates" so that it matches the naming convention of our files and consistent when analyzing performance in Marketo. This "naming convention" involves the abbreviation of the asset, the year, the quarter and then the actual title. However, the title of the template is the title that shows up in YouTube. This means that our publishers have to go to YouTube and update the title (remove abbreviations). However, if we could map a "preferred title" to YouTube, it would eliminate that step. It just seems that we could do that since we map other custom fields.
Add "preferred title" custom field to map to channel -- for publishing